Yana Dvoretskaya
Content Designer. Mentor in Copywriting and UX Writing. Founder of copywritersdigest — community of 6,5k+ subscribers
Content Designer. Mentor in Copywriting and UX Writing. Founder of copywritersdigest — community of 6,5k+ subscribers
I write articles, landing pages, instructions, posts, newsletters, advertising texts, and a microcopy for the interface that increases business metrics and improves UX.
I am good at designing the interface for websites and applications. My strong suit in logic and consistency — I am better at UX than UI.
Besides, I have considerable managerial experience: I manage content teams and compose ToV, and content policies for brands. I advise copywriters and editors on employment and companies on editorial processes.
I am good at designing the interface for websites and applications. My strong suit in logic and consistency — I am better at UX than UI.
Besides, I have considerable managerial experience: I manage content teams and compose ToV, and content policies for brands. I advise copywriters and editors on employment and companies on editorial processes.
Manage content teams and set up processes
Write and edit texts for the sites and applications
I think over the user scenarios and logic of interaction together with designers. I make prototypes in Figma, Invision, and conduct research to test hypotheses. I know how to work in a product team in close conjunction with designers and developers.
I write about UX editing, working as editor and leadership
Facts → Thesis → Main message
How should the company advertise the product in the media so that readers don't have to wash their eyes after that?
And who is the product for?
It means that you need to take into account the intentions and goals of the people who will work directly on the product. And these are not necessarily buyers
How Not To Be Discouraged and Keep Writing
About the book "Bird by Bird: Some Instructions on Writing and Life". Author — Anne Lamott
Examples are the Key to Successful Communication, and How It Finally Hit Me
During the holidays I`ve been watching the cycle "Through the Wormhole with Morgan Freeman." I was surprised at how often scientists draw analogies and give simple examples. They simplify each thesis masterfully.
How To Stop Taking Offense and Start Living: watch out, the article changes consciousness
About the harm of the victim archetype and how to get rid of it. Based on Colin Tipping's book "Radical Forgiveness". Spiritual technology for healing relationships, getting rid of anger and guilt, finding mutual understanding in any situation
Train and advise on editorial processes and editorial management
I teach copywriting. I am a co-author of the Skillbox "Commercial Editor" course, lectured on layout and typography. Also, I checked the practical work of students there and participated in the diploma commission.
Topics:
— how people read on the Internet;
— how to manage the attention of users on landing pages and in articles;
— how to design links, lists, illustrations;
— how to arrange blocks of text relative to each other in order to emphasize the hierarchy of meanings.
Besides I gave lectures for the course "Copywriting from A to Z 2.0" about the features of texts for landings, posts in social networks, websites and Yandex.Zen.
Topics:
— how people read on the Internet;
— how to manage the attention of users on landing pages and in articles;
— how to design links, lists, illustrations;
— how to arrange blocks of text relative to each other in order to emphasize the hierarchy of meanings.
Besides I gave lectures for the course "Copywriting from A to Z 2.0" about the features of texts for landings, posts in social networks, websites and Yandex.Zen.
I provide training for companies.
For example, I advised the content team for Chatfuel. With the focus on the creation of the company's editorial policy, the "voice of the brand" and the setting up of editorial processes.
Also, I hosted internal webinars for Skyeng about who a UX editor is, how he interacts with the product team, what his performance metrics are, and how he differs from a copywriter.
For example, I advised the content team for Chatfuel. With the focus on the creation of the company's editorial policy, the "voice of the brand" and the setting up of editorial processes.
Also, I hosted internal webinars for Skyeng about who a UX editor is, how he interacts with the product team, what his performance metrics are, and how he differs from a copywriter.
Work experience
Founder, editor-in-chief in the educational resource Copywritersdigest
August 2019 — now
August 2019 — now
Instructor of an online course
"Commercial Editor" in Skillbox (Edtech company)
July 2020 — December 2021
"Commercial Editor" in Skillbox (Edtech company)
July 2020 — December 2021
Copywriter, editor, content marketer
since 2016
since 2016
Education
I also took courses:
— HTML layout at HTML Academy. I studied how to fix it if "something went wrong" on the blog;
— traffic management in content projects at Nimax digital agency;
— UX design at Skillbox. I can work in Figma, Adobe Photoshop, and Invision. I studied typography and design for a user-friendly interface.
— HTML layout at HTML Academy. I studied how to fix it if "something went wrong" on the blog;
— traffic management in content projects at Nimax digital agency;
— UX design at Skillbox. I can work in Figma, Adobe Photoshop, and Invision. I studied typography and design for a user-friendly interface.
I speak English at an advanced level. I have a diploma in specialty "Translator in the field of professional communication". Besides I worked in international companies and teams (PPD Development). Also I have an FCE certificate.
